A Strategy for Success: Using Hootsuite to Manage Social Media

You know that it’s important to have an active presence on a variety of social media networks. And you know that one of the keys to successful social media marketing is regular posts and fresh content. But how do you manage social media activity effectively? Logging into every platform and providing updates each day takes time—a luxury that your busy schedule may not afford.

Imagine if you could automate your social media presence. Instead of logging in each morning, wouldn’t it be wonderful if one hour at the beginning of the month or even each week was enough to schedule all of your tweets and status updates to be automatically posted? If you could post a blog, and within minutes an update would be posted on your Facebook page and tweeted to your followers? If you could distribute your podcast instantaneously across platforms, attracting new subscribers immediately?

HootSuite is a service that allows you to build and automate your social media marketing strategy. With over 5 million subscribers, this popular platform enables you to manage multiple social profiles, schedule posts, and automatically redistribute your RSS feeds. HootSuite is also fully scalable, with a free service for entry-level customers and an enterprise solution for larger scale campaigns.

The platform allows you to synchronize your messages across various social media platforms, including Twitter, Facebook, LinkedIn and Google Plus. You can also extend your reach with a variety of apps including YouTube, Flickr, and Tumblr. Messaging tools are also included, allowing you to not only post updates, but to interact with your customers without leaving the HootSuite dashboard.

Security of social media is becoming increasingly important, and so steps have been taken to secure your profile information and the ability to access your profiles. If you establish teams, you can also establish specific protocols allowing different individuals within your organization to manage different profiles and have different levels of access.

And as if that wasn’t enough… HootSuite helps you evaluate your marketing strategy with powerful reporting tools that integrate with all of the social media platforms, including Facebook Insights and Google Analytics. You can find out which people are clicking links and which content is getting interacted with the most. Reports are fully customisable, allowing you to choose from over forty modules in order to prepare the information that you need.

Posted by Paul

Paul is our Head of Marketing and digital strategy specialist. A Google certified SEO expert and Member of the Chartered Institute of Marketing, he has worked on award-winning campaigns since 2003.

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